Real Estate

Charlotte’s two largest residential real estate firms are Allen Tate and Coldwell Banker 2023

The most current Charlotte Business Journal ranks the region’s leading residential real estate businesses by a number of full-time licensed agents, closing sales volume, and number of transactions in 2022. Allen Tate Realtors ranks first on all three rankings, with 719 area agents, $3.1 billion in local sales in 2022, and 6,806 transactions completed by its 21 Charlotte-area locations in 2017.

Re/Max Executive is second on the 2022 local sales ranking list. Last year, the company generated local sales of $1.7 billion and 3,587 transactions. Keller Williams Realty-SouthPark ranks second on the list of deals, with 3,781 transactions and $1.6 billion in local sales last year.

With 522 agents, Keller Williams Realty-Ballantyne Area Market Center is the region’s biggest residential real estate agency. In 2022, the office had $1.3 billion in sales and 3,032 transactions.

As part of our survey for The List, we asked local residential real estate agency representatives what efforts they’ve made to promote diversity, equity, and inclusion. Many of these DEI efforts are mentioned in the next section.

“Anything Real Estate Inc., the parent company of Coldwell Banker, maintains eight Employee Resource Groups (ERGs) that promote diversity with the help of Coldwell Banker members and business leader sponsors. Together, they build an inclusive corporate culture by emphasizing professional advancement, education, and networking. REAL PRIDE, Next Generation, RealDisabilities, SERVICE, African-American Caribbean (ACE), Asian & Pacific Islander Alliance, Women’s, and One Voz are examples of ERGs. We hope to implement DEI efforts in the Carolinas in 2023, following the success of programs in the Atlanta region, which I also manage. Our company’s leadership, personnel, and affiliated agents are intended to reflect the demographics of the cities we service, including Charlotte. As in the past, we will demand our employees and linked brokers to adhere to Fair Housing obligations that exceed market standards.” — Laura Rittenberg, chief executive officer of Coldwell Banker Realty in the Carolinas

“A local Social Equality Committee exists. In 2022, the emphasis was on education and training. What is a Microaggression?, Historical Background of Juneteenth, Understanding Multigenerational Differences in the Workplace, and a Time Out Youth Training were among the topics covered in-house. This year, however, we want to develop multiple communities within the company to provide our agents with opportunities to network and collaborate. This year, the First Responders, Hispanic Leaders of Real Estate, Pan Asian Network, Black Real Estate Network, Woman Leaders, and Rainbow Network communities will be launched.” — Chris Smith, co-chair of the social equality committee and regional rep for Keller Williams Realty-SouthPark

“Education and understanding of housing discrimination-related concerns have been at the forefront of our efforts to improve diversity, equity, and inclusion (DEI) within our organization and the communities we serve. Our community events in 2022 included our Homeownership Connection workshop series, which aimed to equip purchasers in underprivileged neighborhoods to overcome hurdles to homeownership.” — Tania Moore, licensed agent and owner of ERA Live Moore

“Open discourse, communication, and sensitivity are necessary for comprehending the needs of others. Lake Norman Realty is active in all aspects of the local real estate market. We are aggressively preventing gentrification and promoting equity for people in historic African American neighborhoods. In addition, our workers and company engage in community engagement with marginalized groups.” —Abigail Jennings, chief executive officer of Lake Norman Realty, Inc.

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