AI Influencer Creators’ Advantages
Influencer marketing is becoming a more adaptable, imaginative, and economical choice thanks to AI influencers who are fusing cutting-edge technology with intriguing new storytelling techniques. Read more about AI YouTube creator by visiting our website and if you have any questions related to this topic, connect with us.
Give Brands Greater Creative Latitude
AI influencers may be customized to a great extent. The limitations of space, time, and physics do not apply to them. Just a few lines of code may be used to change how they seem and behave, giving their designers complete control.
“Miquela, for instance, can be anywhere at any time,” stated Kahn, whose business in 2021 purchased Brud, the firm that created Lil Miquela. “She can effortlessly transition between fantasy and reality, speak to audiences in multiple languages, and be in five places at once.”
Because of this flexibility, firms are able to push the limits of what is feasible in their advertising and be far more creative with how they sell their products.
Give Brands Greater Command Over Their Communications
Brands have “a lot more control over what they say and do” because AI influencers are so adaptable, Ryan Offman, an AI developer and head of scientific communications at deepfake detection startup Deep Media, told Built In. Because human influencers have their own emotions, viewpoints, and objectives, they may produce material that deviates from a brand’s mission. AI influencers can readily correct their mistakes and only say and do what they have been carefully designed to say and do.
New tools released by social media companies themselves have made this easier to do. Brands may use their own AI-generated influencers to produce advertisements on TikTok, for instance. The platform offers both stock characters and customisable avatars that can be altered and dubbed in numerous languages.
According to Alison Bringé, chief marketing officer of marketing analytics firm Launchmetrics, businesses can “dictate what the content is going to look like, what it’s going to say, how it’s going to be placed” using AI influencers, as she told Built In. “They are somewhat less dependent on others.”
From the standpoint of brand safety, this is advantageous. Human influencers are prone to having second thoughts, saying inappropriate things, or being embroiled in scandals that might harm a brand’s reputation. Although they are not totally exempt, influencers are less likely to get entangled in problems because of how carefully their personalities and material are managed.
According to Kahn, “you never know what can happen in the real world with an individual.” “When you work with the right virtual influencers, you can feel safe and secure.”
Not as Expensive as Human Influencers
AI influencers are often less costly than their human counterparts with comparable following numbers, while the cost of working with them varies greatly. According to a 2024 Harvard Business Review analysis, a human influencer with a million or more followers may price a company up to $250,000 each post, whereas Lil Miquela, who has 2.6 million Instagram followers, costs just $9,000. However, in the end, the cost is mostly determined by the influencer’s fame and the specific work.
Are Simpler to Scale
Multiple virtual influencers that cater to particular markets and demographics may be simply created by brands. Additionally, unlike human influencers, those influencers are able to produce material and interact with followers at any time of day.
According to Sienna Santer, a creative strategist at marketing firm Buttermilk, “there are no human rights laws and no restrictions on how many hours they can work,” she told Built In. Because AI influencers lack creative control, they can generate material far more quickly and give you exactly what you want. Actually, it just comes down to modifying the code and avoiding human interaction.
Make Your Mark in a Congested Market
There is an abundance of stuff on social media. Statistics from 2024 show that over 270 videos are uploaded to TikTok every second, while over 1 billion photographs are uploaded to Instagram daily. Getting seen on these platforms is crucial for firms trying to market their goods, and collaborating with AI influencers is one method to do this.
Bringé stated, “Brands must think creatively about how they engage with consumers.” “These influencers are meeting the need to push customers through the funnel, tell them different stories, and kind of establish that connection with the customer in different areas.”
Research also supports this approach. Customers were equally inclined to follow an AI influencer as they were to follow a human influencer, according to a research published in the European Journal of Marketing. Additionally, it was shown that customers were more inclined to talk to others about the AI influencer, which makes them a useful tool for firms looking to create buzz. Clothing giant H&M’s usage of virtual influencer Kuki in an advertising campaign led to a “11x increase in ad recall” — individuals who remember viewing the ad — compared to “ads with campaign video only,” according to another Meta research.